According to HubSpot’s latest report: “Marketing Data: 50+ Marketing Charts and Graphs”, small business owners find inbound marketing to be much more effective than outbound marketing.
Inbound marketing has a 60% lower cost per lead than outbound marketing. Respondents also reported shifting more of their overall marketing budget from outbound to inbound efforts.
100% of business owners who blog multiple times a day have acquired a customer from their blog. Blogging is the key component to inbound marketing.
Inbound marketing has become more important to respondents.
A majority of people said that social media, natural search, and blogs have become more important while the number of people finding paid search important has dropped from 32% in 2009 to 22% in 2010.
I recommend you check out the full report for free at http://www.hubspot.com/Charts.