Inbound Marketing Works

According to HubSpot’s latest report: “Marketing Data: 50+ Marketing Charts and Graphs”, small business owners find inbound marketing to be much more effective than outbound marketing.

Inbound marketing has a 60% lower cost per lead than outbound marketing. Respondents also reported shifting more of their overall marketing budget from outbound to inbound efforts.

100% of business owners who blog multiple times a day have acquired a customer from their blog. Blogging is the key component to inbound marketing.

Inbound marketing has become more important to respondents.
A majority of people said that social media, natural search, and blogs have become more important while the number of people finding paid search important has dropped from 32% in 2009 to 22% in 2010.

I recommend you check out the full report for free at http://www.hubspot.com/Charts.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: